![]() ![]() ![]() ![]() That doesn't mean it's a down-market chain in fact, the technology-driven focus of Fresh fuels a demographic of busy professionals and families who appreciate convenience, a wider selection of everyday items, and more affordable prices. Winsight Grocery Business (WGB) describes a data assessment of Whole Foods shoppers using designations such as "healthy and wealthy" and "mature and assured." By contrast, the report describes Amazon Fresh as a mid-market option with more diverse, frugal customers. As a well-established business prior to joining the Amazon family, the built-customer base was unlikely to change much. As CNN points out, the stores focus on natural, organic foods and products, appealing to customers with higher discretionary spending habits and the means to invest their food dollars in specialized brands. Whole Foods is known for above-average grocery prices tailored to specific types of shoppers. The tongue-in-cheek moniker of "Whole Paycheck" says it all really, when it comes to prices. ![]()
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